Tinnerman Palnut Unveils New Name, Logo & Slogan
Tinnerman Palnut Unveils New Name, Logo & Slogan
John Wolz
Tinnerman Palnut Engineered Products Inc. unveiled a new brand image with the name shortened to Tinnerman, a black and red logo, “connection engineering” as its new slogan, and a new website: tinnerman.com.
“”The new and simplified brand image and name – Tinnerman – builds upon the company”‘s heritage as a fastening innovator, while signaling our new direction, our solutions-based strategy and a new, more approachable attitude,” CEO Joseph Ponteri explained.
“”The new brand signifies our company”‘s revitalization, our commitment to expand product development beyond our original light-metal fastening systems and into more sophisticated connection systems that deliver significant improvements in product assembly time and labor efficiencies to our customers in both light and heavy duty applications,” executive vice president and CMO Jeff Steiner said.
A privately held company’s roots date back to 1870 when the Tinnerman Stove & Range Co. was founded in Cleveland. Tinnerman Palnut”‘s first fastener product, the SpeedNut, was developed in 1936 to solve a problem caused by the shipping of Tinnerman stoves. SpeedNut was soon used for other products, including airplanes and automobiles. Tinnerman eventually shut down its stove business to focus on SpeedNut. Subsequently Tinnerman’s portfolio grew to 10,000 parts. Between 1960 and 2001, the company underwent a series of acquisitions, integrating complementary manufacturing capabilities and product technologies from Eaton Corporation, TRW and Textron.
Since 2001 with new investment and a new management team Tinnerman “is revitalizing itself with new product development capabilities in metal, plastic and alternative joining materials, new approaches to the market and a new solution-based sensibility,” Steiner said.
Tinnerman designs, produces and supplies of engineered spring steel fasteners, precision stampings, plastic components and related assemblies to automotive and industrial original equipment manufacturers. Tinnerman operates sales offices in Southfield, MI, Chard, England and Tokyo; manufacturing in Ohio, Kentucky, New Jersey, Indiana and Ontario and is headquartered at 1060 W. 130th St., Brunswick, OH 44212. Tel: 330 220-5100 or 800 221-2344 Fax 330 220-5797 E-mail: sales@tinnerman.com
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