Textron Fastening Systems To Become Acument Global Technologies
Textron Fastening Systems To Become Acument Global Technologies
Jason Sandefur
Textron Fastening Systems will change its name later this fall to Acument Global Technologies, “reflecting its new beginning and strategic direction as a stand-alone company,” the company stated. TFS was acquired by Beverly Hills-based Platinum Equity on Aug. 11, 2006, in a deal worth a reported $673 million plus assumption of certain debt.
TFS officially will adopt its new Acument brand name in the coming weeks, after completing its branding preparations and obtaining legal clearances in the 16 countries in which it operates.
“Our new name and logo are clear, dynamic representations of a 21st Century industrial company with the technology resources to bring value-added design and assembly solutions to our global customers,” declared TFS president Rick Clayton. “We will leverage our new name as the foundation for revitalizing and strengthening our product brands and the values they represent. Doing this will help align our business closer to the needs and interests of our customers.”
The new Acument “incorporates a bold, stylized letter ‘a’ in the color red that mimics the swirling path of a fastener being installed,” according to TFS. Troy, MI-based TFS said it conducted interviews with “customers, employees, and other constituents” in developing the logo. Web: textronfasteningsystems.com �2006 FastenerNews.com
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