Connecting Social Media to Lead Generation
FEATURE
Jeffrey Cohen has been in business for twenty years — long enough to remember a time before social media. Cohen, who is director of content strategy at the Oracle Marketing Cloud and co-author of The B2B Social Media Book, started his career working for an agency placing classifieds in newspapers.
There was a time in business when people didn’t all have phones on their desks; the same with computers, Cohen told attendees at the Pacific-West Fastener Association fall conference in Albuquerque.
“But things about business have been changing; the big question is, is that change going to accelerate?”
One of the biggest changes in recent years is the rise of social media.
“I’m not going to tell you that you have to adopt social media for your business or you’ll be out of business within five year.”
In preparation for his presentation to Pac-West, Cohen looked at all 150 websites of Pac-West member companies. He found that 31% of Pac-West companies have a social media presence on their websites.
The platforms were diverse. Cohen said 27% of Pac-West companies are on Facebook; 21% are on Twitter; 20% participate on LinkedIn; 13% use Google+; 9% are on YouTube; and 5% have a blog.
“If you know your company is on certain platforms but you don’t know what they are, find out,” Cohen advised.
FIN subscribers can read the full article by clicking here.
There are no comments at the moment, do you want to add one?
Write a comment