Cohen Tells WIFI: If You Aren’t Current on Social Media – Then Avoid It
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Is your company considering using social media? “If you don’t have a person dedicated to keeping it current, if you can’t maintain it, then it is better to pass on it,” a media and public relations consultant told the Women in the Fastener Industry.
“Out-of-date is not a good thing,” Alison Cohen emphasized in a presentation to WIFI entitled “What’s In Your Communication Box?” WIFI met in conjunction with the 2014 National Industrial Fastener & Mill Supply Expo in Las Vegas.
But social media can be an excellent way to “connect and engage customers,” Cohen countered. With Twitter and other social media you are able to “push content out from your website.”
• Print materials should be “large & up front and visible,” Cohen advised. White space is important in print materials. “Reduce text and use high quality photos and graphics.”
In deciding on whether to publish a company newsletter, the first question is: “What is our goal?”
• The basic press release should have the date and contact information at the top, followed by a strong introduction. Topics should be “milestones” rather than “the receptionist had a baby.”
Every news release should include the 5W’s of journalism: Who, what, where, when and why.
News releases should end with a “consistent boilerplate about us and include your website and contact details.”
• The company website needs to be up-to-date and using “evergreen” copy “that does not age,” Cohen said.
Cohen spots serious errors on websites such as “instructions to ‘call for hours’, but including no phone number.”
• Conducting conferences can “boost your profile.” Host a reception or breakfast in conjunction with an industry event.
• “What about you?” Cohen asked. “Market yourself too.” Have a 100-or-less word bio up to date and “ready to go” at all times; a recent professional headshot photo ready to email; and a bold, concise current business card.
For more tips from Cohen, FIN Subscribers can CLICK HERE.
Web: FastenerWomen.com
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