Global Fastener News

Sweden’s Atlas Copco Group unveiled a new corporate identity, including a logo and a message: “Technology that transforms the future.”

The current blue and white Atlas Copco brand and logo will continue to be used on products and services. This includes around 50 brands such as Edwards, Isra, Leybold, LEWA and Chicago Pneumatic, which all have their distinct identity and unique value proposition.

“We have many strong brands driving the success of our business, and decentralization remains an important part of our strategy,” stated CEO Mats Rahmström. “Going forward, the new Atlas Copco Group brand becomes the umbrella for all brands in the Group, including Atlas Copco. This will enable our brands to maintain their individuality, while we at the same time can increase the focus on the power of being part of something bigger.”

The new message is meant to reflect the group’s contribution to society at large.

“Our customers are often at the forefront of transforming their industries and driving development forward, and we support them by increasing their productivity, safety, quality, and energy efficiency,” Rahmström added. “It is our technology and people who make the difference in the Atlas Copco Group.”

Founded in 1873 in Sweden, Atlas Copco supplies customers in 180 countries with compressors, vacuum solutions and air treatment systems, construction and mining equipment, power tools and assembly systems. Atlas Copco develops products and services focused on productivity, energy efficiency, safety and ergonomics. Web: atlascopcogroup.com