Global Fastener News

The Socket Source, Inc. seeks a Global Marketing Coordinator in Cerritos, CA.

Duties:

• Apply theoretical knowledge of business administration and marketing to understand our strategy for market entry in new markets and take responsibility for implementing marketing campaigns that will help us achieve these goals.
• Apply practical knowledge of how to achieve business goals using Search Engine Optimization (SEO), social media management, marketing tools and strategies to translate the top-level business goal, at a theoretical level, in practical, actionable marketing plans that will resonate with customers in the new markets we seek to enter.
• Create and implement integrated digital marketing campaigns from concept to execution.
• Assist in the development, testing, implementation and optimizing marketing campaigns across digital social media; craft marketing messages that are creative, impactful and on-brand for their specific intended audience;
• Assist in scheduling marketing content on a daily/weekly/monthly basis to align with business goals and objectives. Stay on top of current market trends and popular culture to effectively integrate marketing efforts with messages that will resonate with customers; develop online posts and social media content, and respond/post in a timely manner for social media marketing;
• Collaborate with marketing and sales teams to create promotions and sales opportunities through a visually appealing, accurate and informative website;
• Apply theoretical and practical understanding of social media analytics to generate monthly activity reports and develop insights into content engagement by customers; and
• Creatively brainstorm ideas and craft blog posts to engage with customers and bring visibility to our products.

Requirements: Bachelor’s in Business Administration, Marketing, Communications, or related. This position also requires one year of experience demonstrating effectiveness on an industrial wholesale digital marketing campaign including the following criteria:

· Development, testing, implementation and optimization of a marketing campaigns across multiple social media platforms.

· Email campaigns that are creative, impactful and on-brand.

· Deploying content on a daily/weekly/monthly basis to align with business goals and objectives. Staying on top of current trends and pop culture to effectively post about them and respond/post in a timely manner.

· Ability to collaborate with marketing and sales teams (internal and external) to create promotions and sales opportunities through a visually appealing, accurate and informative website.

· Demonstrated understanding of social media analytics and ability to generate monthly activity reports and report to management on results.

Knowledge of MS Office Outlook, Excel, Word and PowerPoint. Fastener industry experience. Demonstrated understanding of digital marketing process and how it relates to achieving objectives. Fluent in one or more Languages; preferably Italian, Spanish, and/or French. Full-time.

To apply: Send a letter of application and resume to jobs@socketsource.com. The Socket Source, Inc. is an affirmative action/equal opportunity employer.