1984 FIN – Consolidated Finds Successful Telemarketing Program
May 30, 1984 FIN – Consolidated Bolt & Nut Company of Los Angeles, Calif., is sold on telemarketing.
After attending a conference on telemarketing presented by Mountain Bell at a Western Association of Fastener Distributors meeting in Scottsdale, Arizona, president Harold C. Benson, sent inside sales manager Marc Bernstein to the management training program runs in Phoenix, Arizona.
That turned out so well that Benson decided that Consolidated’s recently expanded inside sales staff of seven people would benefit from an in-depth program on telemarketing.
This time he arranged for Mountain Bell to send its personnel to Los Angeles rather than take the sales staff away from their jobs.
In the past Benson told FIN, the company has made abortive attempts to establish telephone programs for its inside sales staff without too much success. Benson is happy with the new program and said the cost of the instruction came to about $200 per sales person.
Consolidated, which celebrated its 25th anniversary last year, is a distributor of commercial fasteners with its customer base being mostly OEM accounts. The company is located at 6130 Avalon Blvd., Los Angeles, CA 9003. ©1984/2011 Fastener Industry News
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